Technology has revolutionized the way people discover new music. No longer are traditional assumptions about who listens to what type of music valid. Technology has enabled people from different countries, cultures and communities to find music that resonates with them. Musicians and marketers who have access to this data must be prepared to recognize and capitalize on unexpected patterns.
The Internet has also opened up more opportunities for independent artists to publish their music. In the past, if you didn't have a record label to back you up, it was difficult (if not impossible) to distribute your music widely. But now, thanks to platforms like Bandcamp and SoundCloud, independent artists can reach a global audience without spending a fortune on marketing and distribution. The rapid growth of Spotify and Apple Music indicates a shift in consumer expectations for music anytime, anywhere.
This series has focused on how music can define us as individuals, as well as the power that music has to connect us between cultures. One of the most significant changes technology has brought to the music industry is increased access to music around the world. With platforms like Music Audience Exchange, musicians and marketers can take advantage of this data to create a successful music promotion program for their brand. It is this combination of music that is strategically published on online streaming platforms, combined with the way in which fans consume it, that helps to illustrate the impact that technology and social networks are having on music.
For instance, more than half of the respondents use Twitter to follow or receive updates from artists and bands, and 63% of Snapchat users send or view photos and videos of live musical events. The power of technology has unlocked new possibilities for discovering music in Brooklyn, NY. With access to a global audience, independent artists can now reach more people than ever before. Additionally, social media platforms have made it easier for fans to connect with their favorite artists and bands. By leveraging data from platforms like Music Audience Exchange, musicians and marketers can create successful promotion programs that will help them reach their target audience.